So you’ve decided to launch your lawn care or landscaping business.
Well, you might get a mixed feeling of excitement and nervousness because you need to find your first lawn care clients, right? And, yes! It is, however, much easier than you think.
Getting new landscaping customers isn’t always easy – especially when homeowners believe they can handle all of their lawn care chores themselves or refuse to spend hard-earned dollars on their lawn.
If you’re just getting started, your main concern will be attracting more lawn care customers as quickly as possible. After all, if you don’t have enough customers, your landscaping business will fail. Getting a foothold among your target customers and distinguishing yourself from your local competition, on the other hand, can be challenging. So, what is the most effective way to attract lawn care customers? Before that let’s take a step back and see why you should start a landscaping business in the first place.
Why landscaping business?
Starting a landscaping business is a good option for someone who wants to be their boss, set their schedule, and work on their terms. To put it another way, you get to be the master of your business. Investing in your dreams can be intimidating at first, but the payoff will be well worth it if you do it correctly.
If you’re just starting your own lawn care business, you’re probably wondering, “How do I get more customers?” Read on to find the answers!
How to get your first landscaping customers
Take a look at these tips for attracting landscaping customers without competition.
Use Google My Business (GMB)
“If your landscaping company does not appear when people search for the services you provide on Google, your competitors will get the call and the job. Don’t even give them a chance!”
When you Google your Zipcode with the term landscaping services, you may find some of your competitors ranking in the top SERP results with photos, business hours, special offers, and even videos? You may be curious to know how they did it. The answer is just simple: they optimized their free Google My Business (GMB) listings, and as a result, Google rewarded them with higher search rankings.
Google My Business enables you to leverage and expand your landscaping company’s online presence, ensuring that your landscaping business is visible when it matters most. A well-optimized GMB listing will promote your company to targeted users by pushing it to the top of search engine results pages (SERPs).
Be easy to find online
When looking for a new restaurant or a great vendor, what is the first thing you do? You’ll probably search online, right? Yes, and the same applies to your landscaping business.
If people search your name online and find nothing—your business is doomed. You don’t have to put in a lot of effort to establish your online presence. Instead, you can build a simple website in a matter of hours. Include a few photos of past work, even if it was just for yourself. Keep in mind that you’re using your website to showcase your strengths.
Landscaping business software like Zuper comes in handy for not just streamlining your field operations but also managing your website marketing activities. Zuper’s integrated marketing module makes it easy to post articles, optimize SEO, identify and retarget abandoned cart customers, and more.
Collaborate with small business owners
Work with other small business owners to create a referral system that benefits everyone to increase profits and attract new customers for your landscaping business.
Develop relationships with individually owned hardware stores, plumbers, landscapers, construction companies, and other small businesses that deal with homeowners regularly. Business networks can benefit all of your community’s small businesses by providing a forum in exchange for business ideas and customer referrals.
Advertise your landscaping business
Google Ads for lawn care businesses is an excellent way to get new customers while enhancing your online presence and reaching out to a large customer base. Google Ads are an invaluable asset to your lawn care business’s advertising because they provide you with:
- Quick results (you don’t have to wait to rank on Google)
- Trackable data (you’ll know your ROI and how much you’re spending).
- Google’s preference (ad space has higher priority than organic results).
- Leads who are actively finding a solution to a problem.
Even if you don’t rank organically in search engines like Google or Bing, paid ads will allow your company to stay top of search engine result pages. Besides that, it enables users to find your company when they search for a landscaping business near them. Paid Advertising’s best part is that it allows you to make sales before you pay for the ads, making it a powerful marketing tool.
Make it simple for people to hire you
If someone saw your phone number on one of your vehicles or came across your website, the path to conversion should be simple and hassle-free. Ensure that your company is willing to receive inquiries. Consider setting up an auto-response for emails outlining how to book a service or answering FAQs to make the estimating process easy.
You can also include contact information, CTA buttons, FAQ section, and schedule a call on a separate page on your website. Building trust with your leads from the beginning is another way to make hiring you quick and easy.
Don’t be like your competitors. You’ll blend in if you do the same thing they do. However, by applying a buyer persona approach to marketing and advertising, you can set yourself apart from the competition and achieve better results. With some patience, hard work, and ingenuity, you can be well on your way to building a loyal customer base.
Landscaping in the new normal
COVID has made us feel more isolated and homebound than ever before. For businesses, this isolation can lead to intense drops in revenue and customers. However, with these tips (and some safety regulations), you can keep your landscaping business a vibrant and active part of the community.
With these few steps, you can be well on your way to realizing your dream of gaining more customers for your landscaping business. All you have to do is provide your customers with excellent landscaping services, and your business will thrive.
If you desire to take your landscaping services up a notch, sign up for Zuper. Zuper is an intelligent field service management solution that helps you optimize your field workforce operations, streamline back-office functions, and implement marketing strategies effectively. Try Zuper for free today and see how effortless your landscaping business operations can be.