Attention landscaping business owners! Here is your biggest and easiest opportunity to promote your business, reach a wider audience, and of course, bring more value to your customers.
Curious? Well, it’s all about seizing the incredible opportunities that holidays bring—not just any holidays, but the ones that can be game-changers for your landscaping business this year.
Sure, holidays roll around every year, but have you ever considered them as more than just a date on the calendar? These occasions are your chance to shine, make a splash, and turn a simple celebration into a strategic move for your business. Sometimes, all it takes is a small tweak to kickstart customer engagement and allow your sales to soar.
Think about it—holiday campaigns aren’t just about selling a service; they’re about building brand awareness, luring in new customers, and solidifying your bond with the ones you already have.
Landscaping Holiday List 2024
- Earth Day (22nd April)
- World Environment Day (5th June)
- National Landscape Architecture Month (April)
- National Garden Week (First week of June)
- National Arbor Day (Last Friday in April)
- National Public Gardens Day (Second Saturday in May)
- National Lawns & Landscapes Appreciation Day (Third Saturday in September)
1. What to do on Earth Day (22nd April)?
Earth Day falls on April 22 and is a good opportunity to build bonds with your customers as individuals who share your interest in nature. Earth Day is an excellent opportunity to showcase the sustainable approaches that you have adopted in your landscaping business.
To improve customer engagement, you can create a community garden initiative where you provide free seeds, soil, and gardening tips to encourage people to start their own small gardens. Another thing you can do is organize a “Green Tips” campaign, sharing easy-to-implement, eco-friendly practices that people can incorporate into their daily lives.
2. What to do on World Environment Day (5th June)?
Mark your calendars for June 5th – it’s World Environment Day! A day to show Mother Earth some love and work together for a greener tomorrow. Let’s talk about how you, a lawn care professional, can make a difference.
Ever thought about lending a hand to our public parks? Volunteering to care for their lawns is like hitting two birds with one stone – you’re giving back to nature, and it’s a fantastic pitch for your business.
But that’s not all! You can team up with local artists to create cool eco-art installations in public spaces. It’s not just about being environmentally friendly; it’s also a fantastic way to showcase what your business can bring to the table. Hardscapers, you are going to love it!
And here’s a fun idea – how about organizing a nature photography contest for the community? Prizes for the best, most jaw-dropping lawn pics. You won’t believe how announcing this contest can turn heads and have homeowners knocking on your door for lawn care services. It’s a win-win, right?
3. What to do on National Landscape Architecture Month (April)?
April is the perfect month to show off landscape architecture. You can start by creating blog posts or articles about landscape design trends, tips for sustainable gardening, or the benefits of hiring a landscape architect. By offering free landscape design consultation for community projects, such as school gardens or public art installations, you can help others embrace the beauty of a well-designed lawn while also providing your business with additional exposure. Other projects that you might undertake could include neighborhood beautification or helping to enhance public spaces like parks or community centers.
4. What to do on National Garden Week (First week of June)?
How about getting neighbors together for a plant exchange during National Garden Week from June 2-8 this year? It’s a fun way to share plants and bring a bit of green goodness to the community! Besides, you can host a series of hands-on workshops like tree trimming, watering plants, and fertilizing—teaching them about the beauty and importance of gardening in nature.
5. What to do on National Arbor Day (Last Friday in April)?
The last Friday in April is observed as National Arbor Day. On this day, you can arrange a “Storytelling under the Trees” event for families, where local authors or storytellers share nature-themed stories in a park. In this way, you can connect with the community and imprint your company name on the audience.
6. What to do on National Public Gardens Day (Second Saturday in May)?
Volunteer your time and skills to help spruce up your local public garden. This is a great way to give back to the community and make a positive impact on the environment. Other than this, you can organize a guided nature walk in a local public garden, highlighting the diverse plant species and their ecological importance.
7. What to do on National Lawns & Landscapes Appreciation Day (Third Saturday in September)?
September 21 is National Lawns & Landscapes Appreciation Day – a day made just for you! First up, how about kicking off a cool “Lawn-of-the-Month” program in the neighborhood? Give a shout-out to those well-kept lawns and landscapes, and throw in some small prizes to sweeten the deal.
And don’t forget about Free Lawn Check-Ups! Who doesn’t love a little TLC for their turf? It’s a surefire way to leave your customers impressed. Use social media to spread the word about National Lawns & Landscapes Appreciation Day. Encourage homeowners to share their favorite photos of their lawns using the hashtag #LawnLove or any hashtag decided by your marketing team. Offer discounts or prizes to the best posts.
Last but not least, hand out complimentary lawn inspections or health check-ups to homeowners. It’s not just a chance to show off your expertise; it’s your moment to shower them with valuable advice on keeping those lawns healthy and oh-so-beautiful.
Add on: Lawn and Garden Month (April)
April not only brings the ideal planting weather in the United States but also kicks off Lawn and Garden Week. This presents a golden opportunity for landscaping businesses to flourish during the blooming season. You can take advantage of the perfect growing conditions by offering complimentary lawn assessments all month long.
Spice things up further with loyalty programs, treating your regular customers to enticing discounts and special deals. This thoughtful gesture might even prompt existing customers to seek lawn makeovers, paving the way for exciting new possibilities. And, if you want to make an even bigger impact, consider bundling services – it’s a surefire way to leave a lasting impression on your customers.
Stay Social, Stay Close, and Win Hearts
Staying active on social media is a key element to keeping the customer’s love alive. Whenever those holidays roll in, hit the post button! Share the joy, spread the vibes, and let your customers know you’re right there with them.
Now, here’s the golden rule – your bond with customers which truly makes your business unforgettable. Guess what? A HubSpot survey spilled the beans: 80% of folks love it when companies talk to them like real people, especially during the holidays.
So, here’s the deal – send your customers personalized emails. Let them feel the love. Show them you care about more than just business. It’s not just about making a sale; it’s about making a connection.
Add them to Your Google Calendar now!
Isn’t it wonderful that you have these holidays! Don’t let these holidays pass by like any other day. They represent recurring opportunities to scale your landscaping business. Go add these holidays to your Google calendar now, and make the most of these opportunities.
Step up and be a force for good. For every T-shirt you wear, over 700 gallons of water is consumed. You hold the power to reclaim gallons of water with every garment you wear. Choose minimalism; Save water. Mindful closet for a sustainable future!
