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How to Start a Solar Panel Business

How to Start a Solar Panel Business

Solar Business Tips

Today’s customers are looking for ways to conserve energy and also lighten their financial burden. Solar energy has been the solution, enjoying its popularity over the last few decades. If you have been bouncing around the idea of getting into the renewable energy business, especially a solar panel business, here are the steps to help bring your business idea to fruition.

Identify your target market

Starting any kind of business requires a thorough understanding of your target audience. It’s important that you study the solar energy industries market thoroughly. Ask these questions to understand your target market:

  • Who is your target audience?
  • Who are your key competitors?
  • What are the area demographics in which you plan to operate?
  • Are they receptive to the idea of solar installations?

Answering these questions will help you decide the direction you should take. For instance, your answers to these questions may reveal whether you are suited more for residential projects or commercial projects.  

Write a business plan

A business plan is essential for running and growing your solar panel business. It helps you identify what your company needs to have a strong start. You can clearly map out the specifics of your business and uncover the unknowns. A clear and solid business plan also comes in handy if you want to raise capital for starting or expanding your solar panel business. A good solar panel business plan should answer these questions:

  • What are the startup and ongoing costs?
  • How much are you going to charge your customers?
  • Where will you purchase the inventory?
  • Do you need financing?
  • What’s your sales and marketing plan?
  • How will you measure success?
  • What are your short and long-term goals?

Come up with a company name

Take the time to come up with a company name that resonates with your brand so that you can establish a clear branding strategy around it. Your company name should:

  • Be catchy, unique, easy to spell and pronounce
  • Give room for business expansion
  • Be in sync with your objectives and niche
  • Be emotionally connecting with your potential customers

Decide the business structure

There are several business structures you can choose from. Some of the most common ones include:

  • Limited liability company (LLC)
  • Sole proprietorship
  • Corporation

You may want to consult an attorney to figure out which structure is best for your business. Many businesses choose LLC because of the tax benefits and limited liability protection it provides.

Prepare the paperwork

Running a business within the legal framework means that you need to do everything as per law. Firstly, you need to register your company and get all the licenses and business permits required by law. Some tips to help you register your solar business include:

  • Take the help of an attorney to draft your company’s memoranda
  • Find out whether you need to register your business in your jurisdiction
  • Register and patent your company name
  • Obtain a business tax ID

Get business insurance

Business insurance is a must-have because your business requires contractors and employees traveling onsite to provide products and services to your customers. Business insurance protects you from legal issues and helps maintain the company’s financial well-being in situations like on-the-job injury or damage to property. Two types of insurance coverage you can consider are:

  • General liability insurance
  • Workers compensation insurance

Set up a sensible price

The solar products market is highly competitive. Therefore, you need to make sure your price isn’t too low or too high. If the price is too low, your customers are likely to believe that you offer low-quality services. And if the price is too high, you may discourage potential clients.

Come up with a price that attracts customers without it eating into your profits. Find out what your competitors are charging and decide on the price after considering all the market parameters.

Choose trustworthy suppliers

High-quality operating equipment guarantees value and attracts respect for your brand. Therefore, you need to partner with established engineering firms and trustworthy suppliers. Follow these tips when selecting a good supplier:

  • Level of experience
  • Location of the supplier
  • Pricing
  • Quality of panels and mounting equipment
  • Customer service

Hire qualified employees

With the best solar experts in your team, you have the potential to become the best in the industry. When forming a team of marketers, accountants, engineers/technicians, and field workers, make sure you vet the candidates properly. Look for a positive attitude, good work experience, and essential academic certifications.

Build a website

A professional-looking website is essential for branding and other marketing efforts. Customers looking to install solar panels will want to see what work you’ve done and learn more about your company. A website is an excellent place to give them the information they need.

Make sure your website is easy to navigate, not cluttered, and has high-resolution images of solar panel projects you have done. Provide a clear call to action and make your contact information obvious and clear. Adding testimonials and customer reviews sections can make your business look more credible.

Invest in advertising and marketing

Now that you got the business set up done, you need to get the word out. Marketing for solar companies can include tactics as follows:

  • Install panels on a business or home in a high-traffic area at a promotional rate or for free.
  • Donate a solar panel to a school or local park with your branding on it.
  • Build your network by attending seminars and conventions.
  • Include marketing strategies like direct mail campaigns, social media marketing, and door-to-door appointment sales.

Embrace new technology and trends

In today’s times, technology is ever-evolving, and you need to stay updated with the latest advancements and trends. In the face of growing customer demands, investing in field service management software can help you enhance customer experience, increase business efficiency, improve workers’ productivity and provide a huge ROI.


Solar energy has been a popular choice for homeowners and businesses over the last few decades as we have become more aware of our responsibility to conserve energy. If you are thinking of starting your own solar panel business, Zuper can help make the process effortless.

With features like intelligent scheduling, route optimization, and automatic invoicing, you will be able to focus on what you do best—building solar panels and helping people conserve energy. Try Zuper today and see how easy it is to run your solar panel business.

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