The pricing strategy of lawn care services can make or break your lawn care business.
Deciding a proper rate for your services helps you propagate your business speedily, meeting success in the near future. The way you price your service also impacts the number of clients you attract and the profit you make. So, it becomes really important to start on a good note.
The article will help you understand the pricing of your lawn care services so that you can have a profitable start to your business.
Follow the 8-step process listed below to price your lawn care services at its best.
Step 1: Keep a tap on time spent
Keep track of the time spent to complete a particular task. This step becomes the heart of pricing your services. You may either keep a tap on the time spent or use tech-driven tools to make your job easier.
If two separate properties each of them measuring 7500 sq. ft. be A and B. It takes you 20 minutes to mow A, and 40 minutes to mow B. You must charge double the price of A for mowing B.
Step 2: Identify your target market
Keep your eyes all around to check what other dealers are offering and at what prices. If you have a successful service provider near you, check what makes him stand out and try to inculcate better plans in your services.
Develop contacts with the service providers in your target market and understand their pricing plans. This will help you frame profitable pricing for your own lawn care service.
Step 3: Calculate all your operational costs
Calculate your operational costs that including tool maintenance, work time and fuel, and labor cost.
If you don’t have any labor assigned to you, calculate your own stipend for the month. Sum up the costs and prepare a gross operational bill down the line.
Step 4: Price special services differently
Segregate pricing for services based on their demand and specialty. Not all services require similar skills and labor. Thus, their charges should be different as well. Special services should cost 5% to 10% extra of the actual amount after covering up the operational cost.
Don’t hesitate to hike the prices a little extra if you feel your work deserves the same. If you don’t feel confident enough about this, talk to your clients and seek feedback on them.
Step 5: Estimate your profitability
Estimating your profit becomes a motivating factor to grow your business. Figure out how much profit you will be making after covering up all the operational costs. Don’t forget to educate yourself on the services that are more profitable.
Step 6: Don’t forget to factor in taxes
Adding tax after your lawn care quote is an indispensable task. You may also add up the tax in the client invoices.
Adding the tax helps you prepare accurate bills of your services. It also increases your kids’ credibility and portrays you as a legal businessperson.
Step 7: Test-run your pricing
Test running your pricing is basically setting your price to target both high-class and average customers. If your prices are too high the average population will not be able to meet it. Too low prices can again spoil your business and profit margins.
Thus, it becomes necessary to target both types of clients and set a middling price. You can compare and adjust your prices with other competitors too.
Step 8: Lock the figures!
Once you have chosen the pricing and the cost that you want to charge your customers, finalize the figures.
Stay confident about your calculations and costs even if you are the only lawn service provider with the cost. What matters is that your service justifies the prices.
At the end of the day, you should have a sufficient margin for yourself while also providing valuable and satisfactory service for your customers. The pricing and the service should strike a balance so that neither you nor your customer feels disappointed.
When do you need to re-adjust your pricing figures?
Readjustment of prices depends upon service rates, time of service, area of service, and business needs. You may consider changing or re-adjusting the pricing under one of these circumstances.
- If your services are based on packages such as mowing, trimming, pruning, hedging, watering during certain months, removing snow every fortnight, or once every month during warm months, you would want to set the prices according to packages.
- If the task that you have been offered to do requires more labor and skill than what you had previously assumed, charge for the extra labor.
- If the area of service is large and it requires more gas, you must consider adding up the cost of extra gas invested.
- In case you plan to charge a certain collective amount to the lawn areas that fall in the same region or area, you will have to readjust your pricing.
- Services such as fertilization or application of herbicides and pesticides require less labor. So, you may want to adjust the pricing depending upon the labor and the supply charges.
- If you have been given a special time limit or a short time period to carry out a task that would have otherwise required more time, you must apply special charges here.
- If you are expected to do an extra service, don’t forget to include the pricing or charge of that service as well.
Once you have planned your pricing and you are done with the readjustment, do not keep shifting your prices all the time. Yes, you may want to increase or decrease your charges depending upon the season and the availability of customers.
For example, if you are getting fewer customers in a season, you can reduce the prices but not insanely. Working for free or no cost is simply not an option here.
Remember, your work not just requires labor, it also requires capital investments. Above all make sure you guarantee your customer that your servicing is as profitable for them as it can get.
And if you still fail to manage everything… why don’t you give Zuper a chance? It’s the best field service management software you will ever find!