Social media is not just an online presence; it is an experience. It is all about providing value, engaging your audience, and building relationships. It is the difference between having a website and having an online community. It is what field service management needs to succeed.
There are a lot of field service companies out there, and each one is vying for the attention of potential customers. Whether they are looking for HVAC services, plumbing, or landscaping, they are all searching for the same thing: a company they can trust.
Paid social media is one of the best ways to reach new customers and build relationships with them. It allows you to target your audience with laser precision, ensuring that your message reaches those who are most likely to need your services.
When you use paid social media, you are not just paying for ads. You are paying for the opportunity to engage with potential customers and construct powerful connections. It is an investment that will pay off in the long run. One that will help you reach new customers, grow your business, and ultimately, succeed.
The world of field service management is changing, and paid social media is at the forefront. If you are not using it to reach new customers, you are completely missing out on a lot of potential leads.
It is time to make the investment and see how paid social media can help your business grow, and we are here to help. This blog post will walk you through the basics of using paid social media, the stats, and the most effective platforms for field service management companies. You will not want to miss it.
The Social Stats
It is no secret that social media is one of the most powerful marketing tools available. But what are the numbers behind that power?
- There are now 3.96 billion social media users across all platforms, according to Statista, as of January 2022.
- Seven different social networks are used by global internet users every single month.
- Time spent on social media is higher than ever, with the average person spending around 95 minutes on various platforms daily.
- Facebook remains the most-used platform by marketers worldwide (93%). Instagram sits in second place (78%).
- According to eMarketer, by 2020, Facebook accounted for a quarter of all digital ad spending (25%), compared to Google (28.9%), Amazon (10.3%), and others (35.6%).
The above stats all show the importance of social media for a growing HVAC business, and that’s just the tip of the iceberg. Can you really afford to ignore social media any longer?
Below we will take a look at how field service businesses can use paid social media to reach new customers.
Field Service Management Social Media: Getting Started
There are a few things you need to get started with paid social media:
A social media platform: The first step is to choose which social media platform you want to use for your ads. There are many options, but the most popular ones for field service businesses are Facebook and Instagram.
An advertising budget: You will need to decide how much you are willing to spend on your social media ads. This will depend on the size of your business and your goals for the campaign.
Ad creative: Once you have chosen a platform and set a budget, it is time to start creating your ads. This is where you will need to get creative and develop a message that resonates with your target audience.
Social Media Platforms to Consider
Using Facebook Ads for HVAC Business Growth
We do not need to introduce Facebook. You know it, your customers know it, and chances are, you are already using it for your Field Service Management business.
What you might not know is that Facebook is an incredibly effective platform for learning how to get more customers for your plumbing company, growing an HVAC business, or expanding your landscaping business.
There is something about being able to target your ads so precisely, that makes Facebook irresistible for field service businesses. But that is not all. Facebook also offers Field Service businesses the chance to build relationships with potential customers and create a community around your brand.
The below statistics outline key reasons field service management companies should be using Facebook Ads:
- Facebook has almost three billion active users.
- Facebook Ads have an average CTR (click-through rate) of 0.90%.
- The average CPM (cost per thousand impressions) for Facebook ads is $7.19 per 1000 impressions. This is lower than the average CPM for other platforms, such as Google and LinkedIn.
As you can see, Facebook is a powerful platform with a lot of potential for field service businesses. But it is not the only option. Next we will take a look at Instagram.
Why Field Service Businesses Should Use Instagram Ads
Instagram is a visual social media platform with over two billion active users. It is a great option for field service businesses that want to reach a younger audience, and also offers some unique targeting options.
With ultra-high engagement rates, users spending an average of 53 minutes on the app every day, and over 80% of users following at least one business, Instagram is a platform Field Service businesses should not ignore.
Here are some key statistics field service businesses should know about Instagram:
- Instagram has over two billion active users.
- The average engagement rate for Instagram posts is between 1%-3%, which is fantastic for HVAC business growth. The more engagement your posts get, the more likely you are to reach new customers.
- Instagram has a younger audience than most other social media platforms, with two-thirds of users being under the age of 35.
- 80% of users follow at least one business on Instagram.
- The average CPM for Instagram ads is $10.39.
Additionally, similar to Facebook, Instagram offers some unique targeting options that can be very beneficial for field service businesses. For example, you can target people based on their interests, or even target those who have recently engaged with your competitors.
It is a platform definitely worth considering for your field service business.
Using Yelp Ads
Remember, social media platforms like Instagram and Facebook are not the only place you can advertise your business. Field service businesses can also use Yelp Ads to reach new customers.
Yelp is a popular platform for those looking for local businesses, and it offers some great features for those in the field service industry. From specific keywords to call-to-action buttons, Yelp Ads is a platform that can really help Field Service businesses flourish.
Here are some key statistics Field Service businesses should know about Yelp:
- Yelp has over 178 million monthly unique visitors.
- 97% of consumers say they’ve read online reviews for local businesses in the past 12 months.
Additionally, Yelp offers a pay-per-call feature, which is perfect for Field service businesses that want to generate leads. With this feature, customers can click on your ad and be immediately connected to your business. Again, this is a great way to get new customers!
Yelp charges you on a CPC (cost-per-click) basis. The amount you pay for each click varies considerably, with advertisers paying as little as $0.30 per click to up to $40+ per click for more competitive fields such as law. Like most ad platforms, Yelp gives you the freedom to choose your spending limit, so you can control your budget.
Overall, Yelp is a great platform for field service businesses to consider, especially if you are looking for a new and unique way to generate leads.
Using Nextdoor Ads (local home services)
HVAC business growth means looking for any and every advantage to get in front of potential customers. Field service businesses that provide local home services can use Nextdoor Ads to reach new customers in their area.
Nextdoor is a social media platform for neighborhoods, and it is a great way for field service businesses to connect with potential customers who live nearby. You can target people based on their location, and even create custom messages for each neighborhood.
Payment for Nextdoor Ads is based on a Cost-Per-Lead (CPL) basis, which means you only pay when someone clicks on your ad and provides their contact information. This makes it a very cost-effective way to reach new customers!
Using YouTube Ads
Ah, the world of YouTube. It is where people go to watch cat videos, learn how to fix a leaky faucet, and everything in between. Field service businesses can use YouTube Ads to reach new customers who are searching for DIY solutions or looking for someone to do the job for them.
YouTube is the second largest search engine, behind Google. That means there is a lot of potential for field service businesses to reach new customers. And with YouTube Ads, you can target people based on what they are watching, what they are searching for, and even their location.
Plus, it does not hurt that videos are one of the most popular types of content on the internet. In fact, YouTube reports that mobile video consumption rises 100% yearly. So if you are not using video to reach new customers, you are quickly being left behind!
These are just a few of the many ways field service businesses can use paid social media to reach new customers. Now is the time for you to get out there and start growing your business!
If you are unsure where to start, we recommend trying a few different platforms to see what works best for you. And if you need help, we at Zuper are always available to lend a helping hand.
If you are ready to take your business to the next level, schedule a demo with us, or try our platform for yourself with a 14-day free trial! We are confident you will not be disappointed.